Hospitality operator, Hobart
Went from working 70-hour weeks to 45, while growing revenue by 28% in nine months. Key shift: installing a management layer and pricing restructure across three venues.
Business Coaching for founders who are done winging it
You built something real. Now you need the strategy, structure and accountability to make it sustainable — and profitable — without sacrificing your sanity.
Book your clarity call
Recognise any of this?
Most founders we work with arrive at the same crossroads. Revenue has plateaued, the team feels fragile, and every week is a fire-drill.
Without a coach
- Revenue grows but profit doesn't follow
- You're the bottleneck for every decision
- Hiring feels like a gamble every single time
- Strategy is whatever seems urgent today
- Weekends blur into Monday mornings
With the right coaching
- Margins improve because you price with confidence
- Your team makes decisions without waiting on you
- Hiring follows a repeatable, proven framework
- Quarterly plans drive weekly actions
- You reclaim time and actually use it
How we work together
Four phases, each designed to compound the gains of the one before it. No fluff workshops. No motivational posters.
Diagnostic deep-dive
We audit your financials, operations, team structure and competitive position over two focused sessions. You leave with a clear picture of where value is leaking and where the biggest leverage sits.
Strategic blueprint
Together we build a 90-day action plan with measurable targets. We identify the three to five moves that will shift the needle the most, and we sequence them so nothing gets dropped.
Fortnightly coaching
Every two weeks we meet for a focused 60-minute session. We review progress against your plan, troubleshoot blockers, and adjust course. Between sessions you have direct access via email for quick-fire questions.
Quarterly recalibration
At the end of each quarter we zoom out: what worked, what didn't, and what the next 90 days should look like. This keeps your business agile without losing sight of the 12-month horizon.
Numbers our clients actually care about
Aggregated across 120+ engagements since 2019. Individual results vary, but the patterns are consistent.
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Average profit-margin increase (%)
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Hours reclaimed per week
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Client retention rate (%)
SaaS founder, Melbourne
Reduced churn from 6.2% to 2.8% monthly by redesigning onboarding and introducing a customer-success function. Closed a Series A within the engagement period.
Trades business, Launceston
Doubled crew size without doubling admin overhead. Implemented job-costing dashboards and a hiring pipeline that filled roles in under three weeks instead of eight.
What we coach
Every engagement is tailored, but these are the domains where we create the most impact for business owners across Australia.
Profit and pricing strategy
We help you understand your true cost-to-serve, set prices that reflect your value, and build margin discipline into every quote, proposal or menu item you put out.
Operational systems
From SOPs to dashboards to delegation frameworks — we install the systems that let your business run without you hovering over every task. Scalable, documented, repeatable.
Leadership and team
Hiring the right people, having difficult conversations, building a culture that retains talent — these are skills, not personality traits. We coach them specifically and practically.
Growth and revenue
Whether you want to enter a new market, launch a second revenue stream, or simply convert more of the leads you already generate — we map the path and hold you accountable to it.
Decision frameworks
Most founders make dozens of high-stakes decisions per week on gut feel alone. We introduce structured frameworks so you can decide faster, with less regret and more data.
Founder wellbeing
Burnout is not a badge of honour. We integrate energy management, boundary-setting and sustainable work rhythms into every coaching plan because a broken founder means a broken business.
Questions we hear often
If yours isn't here, bring it to your clarity call.
How is this different from a generic business course?
Courses give you information. Coaching gives you implementation. Every session is built around your specific numbers, your team, your market. There is no curriculum — just focused work on whatever is most important right now.
What size business do you typically work with?
Most of our clients are owner-operators or founding teams running businesses between $500K and $15M in annual revenue. We have worked with pre-revenue startups and with businesses turning over $30M, but the sweet spot is that growth-stage range where the founder is still deeply involved in operations.
How long does an engagement last?
Our minimum commitment is one quarter — 90 days. That gives us enough time to diagnose, plan, execute and measure. Many clients stay for 12 months or longer because the ROI compounds, but there is no lock-in beyond the current quarter.
Do sessions happen in person or online?
Both. If you are in Tasmania we can meet face-to-face at our Sofiamouth office or at your premises. For interstate and remote clients, we use video conferencing. The format does not change the quality of the coaching — we have delivered transformational results in both settings.
What does it cost?
Pricing depends on the scope of the engagement — whether we are working with a solo founder or a leadership team, and how often we meet. We discuss this openly on the clarity call so there are no surprises. Our goal is that the coaching pays for itself within the first quarter through measurable gains in profit, time or both.
Let's talk about your business
Fill out the form below or reach us directly. No sales pitch — just a focused 30-minute conversation about where you are and where you want to be.
MentorBizNow
634 Elizabeth Circle, Sofiamouth, Tasmania 3194, Australia
